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Dashboard page / Behaviour

The behaviour page provides insight into when users are listening to content.


Users by Time of Week

Heatmap chart. Shows the number of active users grouped by each hour in the week. 

No averages are calculated, if reporting period includes an uneven number of weekdays it may skew results. This is desired behaviour for Ad reports, but may cause incorrect interpretations on Podcast and Stream reports. To prevent misinterpretation a notice is shown on this page if number of weekdays are not even.


Users by Day of Week

Radar chart. Show active users by day of the week. 

No averages are calculated, if reporting period includes an uneven number of weekdays it may skew results. This is desired behaviour for Ad reports, but may cause incorrect interpretations on Podcast and Stream reports. To prevent misinterpretation a notice is shown on this page if number of weekdays are not even.


User Drop-off (Minutes)

Bar chart. Streaming reports only. Listener drop-off rate, measured in minutes. 

Results are grouped in increasing bucket sizes. The first 30 minutes are grouped into six 5-minute buckets, the next 30 minutes are grouped in two 15-minute buckets, followed by three 60-minute long buckets, and finally a bucket for all sessions lasting longer than 5 hours (but shorter than 24).


User Drop-off (Percentage)

Bar chart. Podcast and Ad reports only. Listener drop-off rate, in percentage. 

Podcasts and ads vary in duration, so their drop-off is measured in percentage listened instead of time. Podcast drop-off rate is measured in increments of 10%, while Ad drop-off is measured in 25% increments.


Users by Hour of Day

Line chart. Shows the active users by hour of day, summarised from all data in the reporting period.


Day part

Table. Shows content access summarised by daypart. The reports use semi-standardised dayparts used widely in the radio broadcast industry.

Always sorted by daypart sequence, includes the "Session %" column which indicates the percentage of the total active sessions that a line item makes up.


Daypart nameDays of weekHours of day
Morning driveMon - Fri06:00 - 10:00
Day timeMon - Fri
10:00 - 15:00
Afternoon driveMon - Fri
15:00 - 19:00
EveningMon - Fri
19:00 - 24:00
OvernightMon - Fri
00:00 - 06:00
Weekend morningSat, Sun06:00 - 10:00
Weekend daySat, Sun
10:00 - 19:00
Weekend eveningSat, Sun
19:00 - 24:00
Weekend overnightSat, Sun
00:00 - 06:00



IMPORTANT: Player analytics data is gathered only from events generated by our web player and excludes all other sources of traffic like dedicated apps or syndication platforms.


Other dashboard pages


- Overview

- Average

- Geography

- Audience

- Content

- Sources

- Technology 

- Formats